Promoting the art, culture and natural beauty of East Tennessee.
The foundation for any defined brand system is consistency. Dogwood Arts approached us in 2010 to help provide supportive graphics for their existing and evolving programs and events. After evaluating the organization’s design needs, we determined that a series of brand guidelines first needed to be established. Working with little more than the organizations’s existing logo, we helped to develop a clear brand system that could apply to all Dogwood Arts programs and events. This brand system has aided in supporting their mission by sending a clear, consistent message to their audience. In addition to developing a system of brand guidelines, we have created original artwork, illustrations and graphics to promote a variety of Dogwood Arts programs and events.